Lotus has revealed in (this short video) a series of all-new images of the Evija from its new touch-screen configurator. Customers will use this configurator to personalise their new 2,000PS all-electric hypercar. The advanced imaging technique called “ray-tracing” can put the customers Evija into different environments around the world and in different sunlight. The customer will then get a 360 degree fly-through film of how their Evija will look.
When the Evija is finally built and is being handed over to its owner, a build book will be presented to the customer with pictures of the individual car being built during key moments of its assembly.
The Evija has 3 new colours – Atomic Red, Solaris Yellow and Carbon Black.
“We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.”Simon Clare, Executive Director, Global Marketing Lotus.
Previous Lotus blog below.