BMW AG Management Board Chairman, Harald Krüger, presented BMW’s future strategy entitled: “THE BMW GROUP COURSE FOR FUTURE MOBILITY”.
“Sustainability is as much a part of us as Sheer Driving Pleasure. With BMW i, we were the first German manufacturer to make a clear commitment to electric mobility,” BMW AG Management Board Chairman Harald Krüger explained. “But as well as emotion and pleasure, we are convinced that future mobility must be sustainable mobility. We are driving the transition as hard and as fast as possible and have launched more electrified vehicles than any of our established competitors.”
This next part I found most interesting….
“However, electrification is not the only sustainable drive solution: “Future mobility will definitely depend on state-of-the-art diesels as well,” said Krüger, “because environmental protection has several dimensions: one of them is the fight against climate change.”
“For almost two years now, diesel technology which is cutting-edge, highly efficient and popular with customers has been deliberately and publicly discredited. This has caused tremendous uncertainty among millions of drivers and it’s not going to get us anywhere. The German automotive industry will remain strong in innovation: we will provide tomorrow’s mobility solutions.”
Only time will tell………..But what he has said is very encouraging. I think that all car manufacturers must look for other “drive solutions” and not just electric cars.