Domino’s Pizza and Ford Motor Company are launching a industry first collaboration.  They are going study how self-driving vehicles can be used in pizza delivery.

The study is taking place in Ann Arbor USA.

Randomly selected Domino’s customers will have the opportunity to have their order delivered in a Ford Fusion Hybrid Autonomous Research Vehicle.

The Ford Fusion will have on board a Ford safety engineer and researches.

The customer will be able to track the whole delivery via GPS. To get their Pizza they will have to use a unique code to unlock the Domino’s Heatwave Compartment™ inside the vehicle.

Sherif Marakby, Ford vice president, Autonomous and Electric Vehicles said:

“As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process.” “As a company focused on the customer experience, Domino’s shares our vision for a future enabled by smart vehicles in a smart environment that enhance people’s lives.”


Patrick Doyle, Domino’s president and CEO said:

“As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change”. “We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery. This is the first step in an ongoing process of testing that we plan to undertake with Ford.”