CITROEN NEW CORPORATE BRAND LOGO.

Citroën today have revealed its new brand identity and logo.

The new logo reinterprets the original 1919 oval logo and is Citroën’s 10th branding evolution in its 103-year history.

As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable, and enjoyable whatever their wants and needs.
Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.
Said Citroën CEO Vincent Cobée.

Citroën logo through the years.